It is believed that androgenic alopecia (AGA) also called male-pattern baldness, might be slowed down or even cured with strong antioxidant astaxanthin. Carotenoid astaxanthin plays an important role in minimising the risk of certain diseases, as well as neutralising free radicals in the body which determine physical ageing signs such as grey hair, hair loss and wrinkles. It has been proven that astaxanthin inhibits production of DHT which is responsible for AGA.